Is your voice being found and heard in the digital communication channels where your prospective customers congregate? Are you putting the right kinds of messages out there and are your stories winning you the kinds of results you crave? How do you know if you’re doing a good job or if you’re missing out in ways you may not realise?

In an era where more than 9 out of 10 business purchase decisions involve online search – no business can afford to ignore online presence. Most everyone needs a Digital marketing communication strategy.

But there’s a snag. The science of figuring how the specific people you want to influence: gather information when online, are influenced by what they see, hear and read, and are motivated into taking any action subsequently is, to say the least, complex.

Worse still, if you’re looking for people to guide your actions – there are very few (by which I mean nigh on zero) folks who can say, hand on heart, that they are truly expert in all aspects of digital marketing. And here’s why.

There is simply so much to consider, ranging from: apps to plugs ins, social media tools to analytics, heat maps to call to action buttons, image selection to SEO, SEM to landing pages, and…Well, this list could go on for quite a while!

And if some of the largest enterprises in the world, many who of whom devote a plethora of resources to managing their digital footprints, can find it all to be a bit of struggle… …How can smaller businesses or even solopreneurs learn to cope with and even prosper in these challenging waters, without breaking the bank?

Wouldn’t it be great if you didn’t have to learn this art via hit and hope methods of trial and error (AKA the school of ‘hard knocks’) and could leverage instead the knowledge and experiences of others who’ve been there, tried things, and are now wiser for their experiences?

If that sounds good to you, then you’re likely to enjoy my interview today with Mark Scully – Digital Marketing Executive at the Digital Marketing Institute and a founder of the brand new learninbound.com.

At Last, A New Community Where Irish Businesses can Share Essential Digital Marketing Learnings and Expertise

Listen in as we discuss:

• How Learninbound.com can help to create and cultivate a community of people who can help to improve digital marketing knowledge and skills in Ireland today
• Key challenges in creating digital marketing strategies that work
• Why copying what others (including your competitors) are doing can be a poor strategy
• Key goals for the Learninbound.com community
• An example of how a small town business prospered by taking the right approach to their online presence (including the secret to their success)
• The number one error people make in digital marketing and what you should do instead
• A simple attitude adjustment that can set you off on the right track for everything you do online
• And more

Over to You

Please share your experiences. How would you rate your digital marketing expertise and skills? What are the biggest challenges you’ve experienced when growing your online presence? Did you find you were able to uncover solutions on your own or were you lucky enough to find others who were able to guide you to better results? And what key lessons have you picked up as a consequence of your experiences?

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