There’s no escaping it! The rise and rise of mobile usage is fundamentally changing where and how most everyone gathers and shares information these days. And it matters to everyone who needs to share messages with others in business (as leaders, influencers, marketers, and more).

Check this out.

• As of this year, more online searches will be conducted via mobile devices than desktops and mobile now wins when it comes to consuming content too.
• Smartphone data usage is set to grow 10 fold from 2014 to 2019[1]
• A modern smartphone (perhaps you’re using one to read this post) has more power than the computers used to land the Apollo 11 on the moon![2]
• There’s a good chance you regularly experience a bout of ‘nomobhopia’ (the fear of being somewhere without your mobile phone or any coverage)![3]
• My teenage daughter no longer uses physical books at school (all her books are in digital format and can be found on her iPad instead)
• It’s no longer unusual to witness savvy silver surfers who are down with the kids and clued in to the power of mobile devices – For example, I witnessed a surprisingly animated and well informed discussion among a mostly septuagenarian/octogenarian group of relatives at a recent wedding on the relative virtues of apps available on iPhones versus android phones. And, FYI, the conclusion was iPhone is just about keeping the edge.

Whatever way you put it, and like it or not, mobile technology is altering how we interact with the world around us at work, play, and even rest.

And the upshot is this: If you need to communicate with others for business reasons (within companies, with channels/partners, and/or with customers), you no longer have a choice…You have to think about where mobile fits into the picture!

As a speaker, for example, you need to think about:

• Impressions formed about you/your potential messages before you say a word – including actions you can take to prime interest in your topics
• How people will likely react to, and share thoughts about, what you say from the podium – during and after events, and
• What actions you can take to encourage the continuation/development of the conversations you start from the stage and before

So, great…One more thing to make your life more complicated, right?

Yes, I’m afraid so. But fear not…Help is at hand courtesy of my guest in today’s expert interview when I had the chance to chat with international keynote speaker, founder of 60 Second Marketer, author of ‘How to Make Money With Social Media’ and ‘Go Mobile’, and specialist in mobile marketing, Jamie Turner.

Lean in to discover what speakers really need to know about the evolving role of mobile in today’s world.

11 Things Every Speaker Should Know to Win in a World That’s Gone Mobile

Listen in as we discuss:

• A surprising fact about the growth in mobile phone usage and why it matters
• New bridges needed to get consumers excited about brands today
• How mobile devices are taking over the universe
• What it really takes to be a thought leader these days
• A vital lesson from the editor of the New York Times
• The importance of meeting consumers where they are
• Embracing trends and experimenting with how things really work
• The importance of enhancing your virtual engagement skills
• The problem with passive thinking
• Steps speakers should take to win more hearts in a mobile world
• 2 Ideas to help you ace your impact online as well as offline
• And more

Over to You

What are your views about how the rise of mobile device usage will influence how you communicate with your target audiences from here on out?

Share your observations and concerns.

And Finally: Here’s Your Ticket to Being an Inspiring and Memorable Speaker

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Notes:

[1] Source = Cisco

[2] Source = www.factslides.com

[3] Source= www.factslides.com