Are you on board yet? Video marketing is becoming an ever more important tools for businesses of all sizes to really get noticed.

And little wonder. After all, Video marketers †:

• Increase their chances of a first page Google Rank by 53 times
• Increase conversion rates by 30% and average sales by 13%
• Find 85% of customers are more likely to purchase after watching a video

Of course, that’s before one takes into account the effects of greater emotional connection with viewers and enhanced trust/credibility that video makers enjoy…And the fact that your messages are almost seven times more memorable than anything your customers might read.

Why You Need to Embrace Video Marketing and What You Need to Get Set for Success From the Outset

In today’s podcast, I’m delighted to speak for the first time to James Keating (aka The SME Video Guy) about how you can use video marketing to boost visibility for your business and ideas.

In this first of many interviews with James, we chat about:

• Why SMEs should create videos in the first place
• What you need to know to get started
• How sophisticated you need to be
• Top tips for creating a more compelling video
• Rookie mistakes you need to avoid
• Step by step advice to turn your ideas into reality

Over to You

Please share any thoughts, observations or questions you have about these interviews or your experiences in rolling out content marketing strategies.

To find out how we could work together to inspire others through your ideas, please  click here!

† Source of Statistics: Animoto