With it, the effects of what you say can take off – offline and online. Without it, audiences will pay less attention to you and care a deal less about your ideas than you might imagine. It’s your ability to create emotional connection through stories and imagery whenever you communicate.

Whether you’re speaking from the podium, addressing a meeting, being heard at the other end of a telephone call, spreading ideas online, or sharing any other form of communication…

…Make no mistake; if you don’t give people cause to care, they won’t.

But, what happens if the notion of injecting more stories and emotion into your communications doesn’t come naturally to you or simply doesn’t sound like something someone like you should do?

Does it really matter? And what if you’d prefer to rely more on facts, details, and rationale and let your audiences fill in the blanks? Can’t they do some work and figure out how what you’re saying might apply to them? Wouldn’t that be easier, maybe even, safer?

That’s the topic I discuss in today’s expert interview with the noted storyteller, emotional connector, and blogger Greg Canty of Fuzion Communications – A group created to provide marketing, PR, design, and online communication strategies throughout the length and breadth of Ireland.

Why Emotional Connection Can Help Your Communications to Soar

Listen in as we discuss:

• Why emotional connection should anchor most every form of communication you share
• The first place you should look to create more engaging conversations
• How cultivating your inner storytelling abilities will set you apart
• What you can learn from Uncle Neilie and fireflies about turning stories into online conversations
• How to bid adieu to ‘same-old, same-old’ and say hello to ‘distinct’
• The lure of ditching comfort zones and inhibitions
• Setting yourself free and embracing your personality
• Why one at a time beats all at once
• And more

Your Turn

Do you purposefully seek out emotional connection in what you say, offline and online?

What challenges and opportunities do you find this presents to you? What have you figured out works for you and what’s best avoided?

Please share your thoughts and opinions. I’m always delighted to hear from you.

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Photo Credit: Thomas Hawk