Should you favour stories over facts when you take to a podium?

Sure, you will need both as a speaker…

…but here are some case in point thoughts on why giving the nod to stories can boost your ability to truly engage your audiences.

In today’s podcast interview, I’m delighted to speak with Oisin Browne, author of the popular book ‘The Binman’s Guide to Selling’, on how storytelling can help your audiences to see more value in your ideas.

Why storytelling can make your ideas more interesting and memorable

Listen in as we chat about:

• How you can learn from those who sell in industries that may be far removed from our own
• Why storytelling matters when you to want to promote products or ideas
• The secret to using stories to connect emotionally with an audience
• Why stories must be authentic to carry greater weight
• Details versus stories. Which should win out and why?
• Why your motivations need to be clear to your audience
• Key lessons speakers can learn from successful salespeople
• Why focusing on what you do best is a winning strategy
• Three maxims everyone who’d like to persuade should take on board
• And more

Over to You

Please share your thoughts, observations or experiences about the power of storytelling.

To find out how we could work together to inspire others through your ideas, please  click here!

Interview conducted at CongRegation, a one day social media gathering in Cong, Co Mayo