Is There an Art to Creating Stories That Engage? Joel Comm Speaks – Podcast 54

Are there secrets to creating engaging business stories and why should these matter to you?

From winning attention to causing those who hear you to sit at the edges of their seats, willing you on to share what happens next, stories have always been a ticket to audience engagement.

But what does it take to create more engaging stories for your audiences, online as well as offline (i.e. The kind of stories your audiences will share and share again)?

The good news is that it’s not critical to have spectacular, spine tingling, or ‘life and death-esque’ raw material to create or tell winning stories in business…

…the ordinary, fashioned in relatable, authentic, and entertaining ways, can be shared in ways that can be equally – and even more likely – to cause people to listen up and to be riveted by your words.

And with a view to examining why this is true and simple steps you can take to boost your emotional connection with audiences when sharing stories, online or offline – I’m delighted to welcome New York Times best selling author (of Twitter Power 3.0 and many other titles), entrepreneur, international speaker, and new media marketing strategist Joel Comm to share his insights on this vital topic.

Create More Engaging Business Stories By Sharing Your Humanity

Lean in as we discuss:

Why your life’s a story and other revelations from a died in the wool internet entrepreneur
How a discovery of freebie games opened doors to a brave new world
The power of emotional connection and causing others to care
How come the stories in your audiences’ minds need to trump all
How enlisting communities can help the appeal of your stories soar to a whole new level
Why being open to sharing flaws and frailties can draw people to you
When it’s a good plan to apply your brakes and choose not to share
How being the real you and sharing ‘yourself in the moment’ can be irresistible
What causes an audience to remember one story ahead of the next
On transparency, being human, and encouraging others to tell their stories
And more