In an era of social media revolutions and information overload, it has become increasingly difficult to get attention from those you want to do business with.

How can you break through the clutter and make your business stand out from others?

If you aren’t using public speaking as a means of gaining visibility for your business, your ideas or indeed yourself – you’re probably missing out.

Here are 3 reasons why seeking opportunities to speak in public can help you to win more business:

1. Access and attention

There’s an old maxim in marketing – nothing happens if you have the best product in the world and no one knows about you!

People are spending less time consuming traditional media and responding less to direct response marketing. And they feel bombarded by 24/7 mobile and web communications, too many emails and myriad social media sites. Is it any wonder that our attention spans have diminished to the extent that you typically have just seconds to gain our interest?

So, how can you overcome this hurdle and make sure people know about you? Enter public speaking.

Go where your audiences go and find ways to speak to them about issues they care about. Most networking groups or associations are crying out for speakers. And your prize for taking up this mantle is undivided ‘access to’ and ‘attention from’ those you want to influence.

2. Seen and heard

Providing you choose topics that provide genuine value to your target audiences, public speaking offers you the opportunity to demonstrate your knowledge and expertise; establishing credibility for both you and your business.  And audiences respond well to those they believe can help them solve problems and make their lives easier.

3. Starting the conversation

Every journey has to start with a first step.  Public speaking provides a great way to start dialogues with those you want to do business with.  And interestingly, it also reassures those who already do business with you.

Used wisely, public speaking can act as a catalyst to win much business.